Executive Board of Directors
Annissa FragosoVice President
Karla Narváez-Flores, MBASecretary
Juan joined the Hispanic Chamber back in 2016 as Board of Directors and now serves as President of the Merced County Hispanic Chamber of Commerce. He oversees and manages the operations of the Hispanic Chamber in all aspects from the planning of events, community outreach, membership recruitment — you name it.
He is very passionate about community engagement, youth development, career development, event planning and most importantly seeing people smile. He brings enthusiasm, laughter, and an optimistic approach to the Hispanic Chamber and all its membership. He most definitely enjoys connecting with new and existing businesses and seeing them prosper.
Juan moved to the City of Merced in 2008 and obtained his B.A.( Economics/Mathematics) from the University of California, Merced. He currently manages the day-to-day operations of the Welcome Center as the Welcome Center Coordinator at the University of California, Merced for the Office of Admissions.
Juan Román, President
Annissa Fragoso is a Farmers Agency Owner located at 527 W Main Street, Merced Ca. She began her career with Farmers Insurance in 2012 and overall insurance experience as an insurance professional for 13 years. She has been a Board of Director for approximately 3 years with the Merced County Hispanic Chamber of Commerce.
Annissa’s greatest joy with the Hispanic Chamber has been watching the facial expressions of new business owners, who come to the chamber for their ribbon cutting. Seeing their expressions of pride is an amazing experience to witness over and over. Their excitement and enthusiasm keep her driven as she never wants to lose the same excitement in her own business. Her second achievement has been chairing the 5K Cowboy/Vaquero Run. For 2 years in a row, the Hispanic Chamber’s event has helped keep the scholarship foundation funded for Merced County graduating seniors.
Annissa has lived in the community of Merced for over 22 years. She came from Tracy, CA where she was born and raised. She is looking forward to being a grandmother and hopes for the future is that she can continue to give back to her community and to be remembered for her love and generosity for all humanity.
I (Ana Rosa Dávalos) was born and raised in Jalisco, Mexico I moved to California in 1999, I attended Merced College and later the University of Phoenix to pursue a career in Accounting. I was offered an internship at Kemper CPA Group LLP and later hired in 2006, I have been with Kemper since then, and my current position is Senior Accountant, with experience in the following fields: Payroll, Bookkeeping, Income Tax, Auditing, Financial Statements (Compilation Reports) Human Resources and more. Previously I have served as an executive board member (Treasurer) of the Merced County Hispanic Chamber for two full terms.
“Volunteering creates empowerment”
Karla Narváez-Flores, MBA
Board of Directors
Lupe Rubalcava JrProgram Manager | Human Services Agency
Maida MirandaOwner | Minuteman Press, Merced
Elizabeth GuzmanStaff | El Tlahualil Restaurant
Ashley SmithProduction Specialist | Cardinal Financial
Norma HernandezLife Insurance Specialist | AAA
Elisa TrevinoRealtor | Diamante Realty
Lupe Rubalcava Jr
Maida is the owner of Minuteman Press, Merced – a full service printing, marketing, and design center. MMP Merced is an independently owned and operated family business; she works alongside her son Josh who is the Graphic Designer/Production Specialist. Minuteman Press, Merced was chosen by the Merced County Hispanic Chamber as their Business/Member of the Year in 2018.
Maida is excited to be a part of MCHCC’s Board of Directors and is looking forward to helping other businesses thrive in Merced.
Ashley Smith is the newest member of MCHCC appointed in April 2019. She is passionate about business development and specializes in social media marketing.
Ashley is from the Merced community, graduating from Merced High in 2012. She went on to further her education while playing Division 1 softball and earned her Bachelors of Science in Social Science from Portland State University in 2016. Since her return home she has worked in real estate finance and is currently a production specialist with Cardinal Financial.
Ashley loves her home city of Merced and looks forward to giving back to her community. Currently involved with Restore Merced an incredible non- profit organization that hopes to achieve their goal of “ Merced residents experience spiritual, social, and economic flourishing through the demonstration of Christ’s love.”
Norma currently works as a life insurance specialist for AAA Insurance providing families lifelong security. She has worked at Devon’s Jewelers since 1995 and has years of customer service, sales, and leadership experience.
She is excited to contribute to the Hispanic Chamber’s mission of empowering local business with the tools and knowledge to succeed in the community.
Rene currently serves as Ex-Officio of Merced County Hispanic Chamber of Commerce. He oversees and manages operations in all aspects of events, public outreach and serves as an Associate Senior Planner at San Joaquin Regional Rail Commission.
He joined the MCHCC to help local business grow and prosper in the community.
Elena joined the Merced County Hispanic Chamber of Commerce in late December 2017. She currently oversees daily managerial tasks in the Chamber’s Office along with being the point of contact for board members, new members, chamber events and so much more! Elena is the go-to person whenever a task needs to be completed or started. She has an extensive background in Hospitality, Office Management, and Community Relations.
Elena was born and raised in Madera, CA and moved to Merced in late 2014 to be closer to her fiancée and push her Marketing Career further. In her spare time, she can be found fishing on one of the many local lakes in her 1983 Ranger Bass boat with her fiancée and father-in-law in tow or hanging out at home with her family. She also travels quite often, her next planned trip will be to Enumclaw, WA to visit her bother, sister-in-law, nieces, and nephew. She is the proud cat-mom to an all-black long haired cat name Cruella.
Manuel Garcia Salas
My name is Fernando Flores. I’m a First Generation latino student at Merced College and I’m working on my business degree. I’m also a full-time employee at Milan Institute here at the Merced Campus as the Student Records Assistant and Customer Service Specialist. We are a private vocational school where our mission is to meet the needs of students and employers by offering short-term educational programs in career fields with solid growth potential such as Cosmetology, Barbering, Esthetician, Medical Assistant, Administrative Medical Assistant and Dental Assistant besides offering these amazing programs we are also a full-service salon and we are open to the public.
In my spare time I like to read books because reading helps me explore undiscovered worlds. I also enjoy gardening. Im a plant lover and last but not least “Zumba” I love to dance.