Executive Board of Directors
-
Nadine Villafaña Psy.D.President
-
Eduardo Soto RiveraVice President
-
Daisy AlemanTreasurer
-
Rhonda BatsonSecretary
Nadine's Bio
Contact
Eduardo Soto Rivera
Daisy's Bio
My name is Daisy Aleman, the Branch Manager at Farmers Insurance Federal Credit Union. I oversee our locations in Woodland Hills and Merced, CA. My journey with FIGFCU began in 2004 as a Loan Technician. Over the next five years, I was fortunate to grow within the organization, advancing to Lead Branch Counselor. In 2010, I was honored to be offered the Branch Manager position, a role I cherish as I work to support our members and community.
Born and raised in Los Angeles, CA, I moved to Merced in 1995 shortly after the Northridge earthquake. Before joining FIGFCU, I worked at Bank of America for five years as a Teller. Following that, I was recruited to work at Merced Manor, a psychiatric facility, where I served as a Trust Accountant managing accounts for 96 patients for three years.
I am a proud mother of three young women and a grandmother of a granddaughter and grandson. My parents are from Zacatecas, Mexico. I am the middle child of three siblings. An interesting fact about me is that I lived in Tijuana for a year, during which I learned to speak, read, and write Spanish fluently. The experience deepened my connection to my culture and allowed me to embrace it fully with my children.
I am excited to be part of the MCHCCs Board of Directors and look forward to helping local businesses succeed in Merced.
Rhonda Batson
Board of Directors
-
Delia S. Saenz, PH.DUC Merced Vice Chancellor & CDO
-
Norma HernandezInsurance Specialist | AAA
-
Diana Odom GunnCommunity Organizer
-
Larry TurnerSenga Energy
-
Michael GomezIron Key Real Estate
Delia's Bio
Dr. Delia Saenz is the inaugural Vice Chancellor for Equity, Justice & Inclusive Excellence at UC Merced. She is a social psychologist by training and her research focuses on organizational effectiveness, culture, and group processes. A native of Texas, Dr. Saenz has previously held academic and administrative appointments at Arizona State University, Bennington College, and the University of Notre Dame. She is the recipient of numerous grants from entities like the National Science Foundation, the US Agency for International Development, the National Institutes of Health, and the Ford Foundation. She is especially interested in promoting the educational, economic, and cultural well-being of the Merced County region, and in building strong and sustainable bridges between community and campus.
Deeming race irrelevant in law does not make it so in life.
No one benefits from ignorance.
Honorable SC Justice Ketanji Brown Jackson
Norma Hernandez was born in Guadalajara, Jalisco Mexico, and raised in Merced County, (Hopeton to be exact). She has been serving as a Director for the Merced County Hispanic Chamber of Commerce. Currently, she works as an Insurance Agent for AAA Insurance, specializing in all your insurance needs, as a notary public AND a jewelry consultant at Devon’s Jewelers. She has over 30 years of customer service experience, which has prepared her for her tenure with MCHCC and her continued community involvement. Being a part of the community and its growth is a passion of hers, as Merced County is her home and it holds a special place in her heart. Norma loves to expand her horizons by traveling and going to new places, when time allows, even if it’s in the form of a quick road trip.
Diana Odom Gunn is the Community Liaison for San Joaquin Drug, a “Mom & Pop” pharmacy in Planada. San Joaquin Drug has been a Merced County Hispanic Chamber of Commerce member for over 20 years.
Larry Turner
Larry's Bio
Contact
Michael Gomez
Michael's Bio
Michael Gomez was born in Los Baños and raised in Merced, where he graduated from Golden Valley High School and Merced College. After earning his associate degree, he transferred to California State University, Stanislaus, completing both his Bachelor’s and Master’s degrees in Business Administration with a concentration in Marketing.
A lifelong resident of Merced County, Michael is passionate about strengthening the community that shaped him. Over the years, he has been deeply involved in local nonprofits and service organizations, including the Young Professionals Network (YPN), Lions Club, Club Mercedes, and as an advisor for the UC Merced Kappa Sigma Fraternity. His leadership roles have allowed him to connect professionals, support local businesses, and help foster a strong sense of community pride.
As a licensed REALTOR® with Iron Key Real Estate and a C2EX (Commitment to Excellence) designee, Michael brings a high standard of professionalism, integrity, and expertise to every client he serves. With experience in sales and real estate, he takes pride in helping Merced County residents achieve their homeownership goals while promoting sustainable growth within the region.
Michael envisions Merced County as a thriving, inclusive community where local businesses flourish and residents feel proud to call it home. His goal is to continue building partnerships that create opportunities and bring people together to make Merced County one of the best places to live, work, and grow. Through his Instagram @GrowTheValley, Michael highlights local businesses, events, and community stories that reflect the heart of the Central Valley.
Outside of his professional career, Michael is an amateur combat sports athlete who trains in Mixed Martial Arts, Jiu-Jitsu, Muay Thai, Boxing and Wrestling. He also enjoys racing, traveling, and spending quality time with his family.
Ambassadors
-
Elena GomezMerced County BHRS
-
Geneva RojasAmbassador
-
Zumbie Allure XayyaphayChess Club of Merced
-
Juan Pablo Del ToroNew York Life Insurance
-
Yanet SotoMerced College
-
Katalina ZambranoCalPride Valle Central
Elena Gomez
Elena's Bio
My name is Elena Elouise, I proudly work for Merced County’s Behavioral Health and Recovery Services. In 2014 I moved to Merced to pursue my career in a local Assisted Living Facility, where I soon found myself working as the Community Relations Coordinator. During my tenure as a CRC I found myself drawn to the non-profit sector, specifically with the Hispanic Chamber of Commerce. I attended a few events held by MCHCC and enjoyed them greatly; in 2018, when the opportunity came forward to work for MCHCC, I jumped.
Life moved forward and I welcomed my first child, Willow, in February 2020, right before the start of the global pandemic. I had to make a tough decision, as many stay-at-home parents do, to pause my career to care for my child in uncertain times. A few short months after making that decision, I reached back out to MCHCC for an ambassadorship as my best work is working for my community. I was greatly missing it and I’ve happily been in an ambassador role since. I’m an avid angler and sharing my passion for fishing with my daughter is my greatest joy. As with many single parents, finding a work/life balance can prove to be difficult, and adding volunteerism can add to the day-to-day chaos but that fulfillment I receive from my continued community work makes the occasional chaotic day worth it.
Contact
Geneva's Bio
Born and raised in Merced, the second to the oldest out of six siblings, and a proud mother to an amazing daughter. She takes great pride being part of her community and loves giving back. Helping the youth and future leaders of the community to achieve their goals and assist them in any way she can.
Currently the Work Based Learning Coordinator and College & Career Services Technician for Le Grand High School and MCOE (ROP). She helps students to prepare for entry-level employment within a career path. ROP/CTE students learn to work through practical experience. After basic classroom instruction, many students are placed at work sites throughout the community and are taught by skilled employers. With a background in Finance for the past 15 years. She has worked as a Financial Advisor for Wells Fargo, BBVA Compass Bank and HSBC International Bank. Prior to working in Finance, she worked for a year as a Certified Paralegal in Family Law. She previously also served as a Court Appointed Advocate for CASA of Merced County.
Geneva has been an Ambassador for the MCHCC since 2019
“Making a difference is always possible, especially with persistence and dedication.”
Gladys De La Mora.
Contact
Zumbie's Bio
My name is Zumbie Allure Xayyaphay, and I am the Founder and President of the Chess Club of Merced and a Youth Chess Coordinator for Rising Empowerment Sports Ministries, where I help youth build confidence, critical thinking, and connection. I am also the CEO and President of Community Impact Network, an upcoming nonprofit serving Merced County with a mission to strengthen community well-being through education, advocacy, and empowerment and awareness.I have been a Merced resident since 1999 and have been serving my community since 2018 through the Merced Golden Lions, while also feeding the homeless and volunteering. I take trainnings to futher my education. As a parent, wife, and community member, I am dedicated to creating safe spaces, being a resource hub, and uplifting others; I hold an AA in Social and Behavioral Science and Psychology and am a 200-hour Certified Yoga Teacher and Social-Emotional Learning Facilitator, committed to lifelong learning, resilience, and making meaningful impact.
Juan Pablo Del Toro
Yanet Soto
Bio: “Love working on projects that bring community and uplift others.” -Yanet Soto
Work: Part-time at Merced College in the AgTEC Dept and Stan State KCSS Radio Station as an assistant and as a co-host live radio show for “Musica, Cultura & Geographia”
Education: Full-time student at Stanislaus State University; Bachelor Degree in Leadership Studies and studying at UC Merced PACE Program for CAPM Certification
Growing up as a visibly trans youth in Merced during the 1990s, Katalina has firsthand experience with the difficulties faced by the LGBTQ+ community in small towns with limited resources. Determination, empathy, and commitment to social change makes her a powerful champion for LGBTQ+ rights.
Office Staff
Coming Soon
Ex-Officio
Annissa's Bio
Annissa Fragoso is a long-standing community leader and business owner with deep roots in California’s Central Valley. Born and raised in Tracy, she moved to Merced in 1995 and has proudly called it home for the past 30 years. In 2012, she earned her Associate of Arts in Criminal Justice from Merced Community College and launched her own Farmers Insurance agency, which continues to serve clients from its Main Street location.
With over 20 years of experience in the insurance industry, Annissa has also dedicated herself to public service and small business advocacy. She has served on the Board of Directors for the Merced County Hispanic Chamber of Commerce (MCHCC) for more than a decade and has held the position of President since 2020.
Under her leadership, the MCHCC launched several impactful initiatives including:
-
- Minerva Empresaria Award (California Hispanic Chamber of Commerce, 2022)
- Non-Profit of the Year (City of Merced, under her MCHCC leadership)
- Affiliate of the Year (Merced County Association of Realtors, 2022)
- Multiple performance awards from Farmers Insurance, including Toppers Club and District Leadership Awards
- Volunteer of the Year (City of Merced District 5, 2022)
- The Mercado Night Market, a collaborative effort with the City of Merced that supports over 150 microbusinesses and artisans, now a beloved community
- COVID-19 relief efforts, which included helping small businesses access ARPA grants, licensing assistance, and educational
- The annual Mayor’s Ball, in partnership with Mayor Matthew Serratto, raising over $50,000 for local nonprofits.
- The launch of Vamanos Magazine, showcasing Merced’s agricultural heritage, small businesses, and cultural
Annissa has also helped drive economic and cultural development by championing arts-focused programs, coordinating job fairs, supporting rural and immigrant-owned businesses, and forging partnerships with key organizations including UC Merced, Merced College, local health centers, and state chambers of commerce.
She played a key role in establishing Merced’s first Black Chamber of Commerce and helped found the Merced Chamber Charitable Foundation, a 501(c)(3) focused on leadership development and student scholarships.
Annissa’s contributions have earned her multiple honors, including:
Outside of her professional life, Annissa enjoys traveling, boating, RVing, attending music festivals, and spending cherished time with her grandson, Noah.


