Executive Board of Directors
Elisa TrevinoVice President
Annissa Fragoso is a Farmers Agency Owner located at 527 W Main Street, Merced CA an. She began her career with Farmers Insurance in 2012 and overall insurance experience as an insurance professional for 13 years. She has been a Board of Director for approximately 6 years and currently serves as the MCHCC President for the 2021 – 2022.
Annissa’s greatest joy with the Hispanic Chamber has been watching the facial expressions of new business owners, who come to the chamber for their ribbon cutting. Seeing their expressions of pride is an amazing experience to witness over and over. Their excitement and enthusiasm keep her driven as she never wants to lose the same excitement in her own business. Her second achievement has been chairing the 5K Cowboy/Vaquero Run. For 4 years in a row, the Hispanic Chamber’s event has helped keep the scholarship foundation funded for Merced County graduating seniors.
Annissa has lived in the community of Merced for over 22 years. She came from Tracy, CA where she was born and raised. She is looking forward to being a grandmother and hopes for the future is that she can continue to give back to her community and to be remembered for her love and generosity for all humanity.
I (Ana Rosa Dávalos) was born and raised in Jalisco, Mexico I moved to California in 1999, I attended Merced College and later the University of Phoenix to pursue a career in Accounting. I was offered an internship at Kemper CPA Group LLP and later hired in 2006, I have been with Kemper since then, and my current position is Senior Accountant, with experience in the following fields: Payroll, Bookkeeping, Income Tax, Auditing, Financial Statements (Compilation Reports) Human Resources and more. Previously I have served as an executive board member (Treasurer) of the Merced County Hispanic Chamber for two full terms.
“Volunteering creates empowerment”
Maida is the owner of Minuteman Press, Merced – a full service printing, marketing, and design center. MMP Merced is an independently owned and operated family business; she works alongside her son Josh who is the Graphic Designer/Production Specialist. Minuteman Press, Merced was chosen by the Merced County Hispanic Chamber as their Business/Member of the Year in 2018.
Maida is excited to be a part of MCHCC’s Board of Directors and is looking forward to helping other businesses thrive in Merced.
Board of Directors
Lupe Rubalcava JrProgram Manager | Human Services Agency
Elizabeth GuzmanStaff | El Tlahualil Restaurant
Gil CardonBusiness Advisor / UC Merced SBDC
Maria SotoLivingston City Council Member
Elishah PerezAtwater Castle Air Musuem
Bertha PerezMerced City Council
Bryan JacksonPearl Family Dentistry
Lupe Rubalcava Jr
I am Maria Soto. I am a long time resident of Livingston of which I devote much of my time and planning for development and recreation. Throughout my nearly 50 years of the Livingston lifestyle, I can truly say that my roots continue to provide wings of 5 generations of family; great grandparents, grandparents, parents, myself and my children. From my paternal side my father, Librado Soto, was first generation from Guanajuato, Mexico. He spent his youth in the fields farming beets on the family ranch and attending school in Wyoming. He left school to join the US Army serving 7 years in Germany, then reenlisted in the US Navy of which he retired after 21 years bringing his military communications skill set to the Livingston Telephone Company to continue to raise his children with his wife, my mother Charla Soto. On my maternal side my mother was a second generation of immigrants from Germany and Italy. My great grandparents came and settled in Livingston as farmers and mechanics while raising their children who were all graduates of Livingston High School; my grandmother was Class of 1937, my mother Class of 1955, myself Class of 1988, and my children Class of 2011, 2018, 2019, 2022, 2024 and 2028. My passion is in Livingston, and what I can accomplish on the broader scale of Merced County will bring resources, innovative ideas, and a connectedness throughout our region so that we level the playing field of our hardest and predominant working class in agriculture.
I am currently in education on a temporary position to provide junior high students with a support system to assist them with their needs throughout the “shut down” due to Covid-19. I have been in an educational role for nearly 30 years in various capacities-classroom teacher, supervisor or director as well as grade levels-preschool to include infants and toddlers through to adult school. I was also reelected for a 4 year Council seat for the City of Livingston. I consider this honor as an opportunity to help grow Livingston’s economy as well as develop her infrastructure utilizing our farming industry and creating the potential of opportunity and pride for small businesses.
Among my personal interests, values and passions encompasses my whole life where my parents raised me through their roles in Livingston to serve others and love the community. I am a Lifetime Member of the Veterans of Foriegn War Auxiliary #8327, member of Livingston Lions Club, Livingston Youth Football and Cheer Organization Board Secretary, coordinator of the Miss Independence Scholarship Program, chaired various events such as the Livingston 4th of July Festival and provided numerous volunteer hours to provide my hometown with different venues to promote businesses thus, maximizing profits for owners or stakeholders while maintaining social responsibility for local economy.
Magali TorresUniversity of California, Merced
Maria LuisUniversity of California, Merced
Elena Velasquez GomezUniversity of California, Merced
Adrian Buitron BoadaUniversity of California, Merced
Hortencia RamirezTravis Credit Union
Fernando FloresMerced College / Milan Institute
Joel SalcidoMerced Unified High School District
Alex HernadezQuote Valley Insurance
Driven by a passion to uplift my community, I currently serve as the lead intern for Peer Assisted Learning Support (PALS) and the Vice President of Community Service for Delta Sigma Pi.
Within our local chamber, I serve as an ambassador and am researching ways to help our chamber and our community excel given the new circumstances COVID-19 has presented our world with.
Aside from my current positions, I enjoy connecting with community members and finding creative ways to help Merced become the best version of it it has the potential to be.
Elena Velasquez Gomez
Adrian Buitron Boada
I was born and raised in Ecuador, South America, but I moved to Los Angeles at the age of sixteen to continue with my educational goals. Currently, I pursue Mechanical Engineering with a minor in Management Analytics and Decision-Making at the University of California, Merced.
I am passionate about helping others and forming a support system for people who need it the most. I am the founder of the Dreamers Support College Link, which is a mentorship program for high school students from low-income and immigrant families in Merced.
I will soon launch my own business just like my grandparents and my dad and mom did. My background and values brought me to serve as an ambassador in the chamber to ensure the success of every event and help the administration achieve its goals. This in order to help businesses in Merced and beyond to grow and form a better future for the community; for all.
In the future, I plan to grow my company and center on big issues affecting humanity through aerospace engineering and technology. I enjoy connecting people and resources, while I focus on making a positive impact in the world.
My name is Juan Carlos Alberto. I’m a 22-year old college student. I was born and raised in Mexico City, Mexico. I immigrated to the United States at the age of 9. Since coming to the US I lived most of my life in Norwalk, California (it’s a city in LA County). Until coming to Merced in 2016 to start my college journey at the University of California, Merced. I will be graduating this upcoming December with a B.S. in Management and Business Economics and a minor in Psychology. I’m also part of The Kappa Sigma Fraternity – Rho Omicron Chapter at UCM.
Manuel Garcia Salas
Juan joined the Hispanic Chamber back in 2016 as Board of Directors, Past President 2019 – 2020 and now serves as Ex-Officio of the Merced County Hispanic Chamber of Commerce.
He is very passionate about business development, community engagement, youth development, career development, event planning and most importantly seeing people smile. He brings enthusiasm, laughter, and an optimistic approach to the Hispanic Chamber and all its membership. He most definitely enjoys connecting with new and existing businesses and seeing them prosper.
Juan moved to the City of Merced in 2008 and obtained his B.A.( Economics) from the University of California, Merced. He currently manages the day-to-day operations of the Welcome Center as the Welcome Center Coordinator at the University of California, Merced for the Office of Admissions. Visit the tours page to schedule a visit.
Juan Román, Ex-Officio