Executive Board of Directors
Elisa TrevinoVice President
My name is Annissa Fragoso and I am the proud owner of the downtown Farmers Insurance Agency located at 527 W Main Street, Merced CA. I began my career with Farmers Insurance in 2012 and my overall insurance experience as an insurance professional is 16 years. I have been serving as a Director for the Chamber for approximately 9 years and I currently serve as the MCHCC President for the 2021 – 2022. I also serve as Board of Director for the Kids Discovery Station, a museum dedicated to children. Which is scheduled to open this fall.
My greatest challenge as President is assisting the community with Covid19 resources and the re-opening of local businesses after 2020. My hopes are to create strong leadership, and partnerships within the community so the MCHCC can continue to advocate and educated small business owners in their efforts of recovering economically.
My greatest achievement has been chairing the 5K Cowboy/Vaquero Run. For 5 years in a row, the Hispanic Chamber’s event has helped keep the scholarship foundation funded for Merced County graduating seniors.
I come from the City of Tracy Ca, where I was born and raised, however I have resided in the community of Merced for over 25 years. On my past time, I enjoy spending time with my grandson Noah. I hope to continue to give back to the community and in the future to remembered for my love and generosity for all humanity.
I (Ana Rosa Dávalos) was born and raised in Jalisco, Mexico I moved to California in 1999, I attended Merced College and later the University of Phoenix to pursue a career in Accounting. I was offered an internship at Kemper CPA Group LLP and later hired in 2006, I have been with Kemper since then, and my current position is Senior Accountant, with experience in the following fields: Payroll, Bookkeeping, Income Tax, Auditing, Financial Statements (Compilation Reports) Human Resources and more. Previously I have served as an executive board member (Treasurer) of the Merced County Hispanic Chamber for two full terms.
“Volunteering creates empowerment”
Maida is the owner of Minuteman Press, Merced – a full service printing, marketing, and design center. MMP Merced is an independently owned and operated family business; she works alongside her son Josh who is the Graphic Designer/Production Specialist. Minuteman Press, Merced was chosen by the Merced County Hispanic Chamber as their Business/Member of the Year in 2018.
Maida is excited to be a part of MCHCC’s Board of Directors and is looking forward to helping other businesses thrive in Merced.
Board of Directors
Maria SotoLivingston City Council Member
Elishah PerezAtwater Castle Air Musuem
Bryan JacksonPearl Family Dentistry
Erika PulidoEminence Business Group
Daisy AlemanFarmers Insurance Federal Credit Union
I am Maria Soto. I am a long time resident of Livingston of which I devote much of my time and planning for development and recreation. Throughout my nearly 50 years of the Livingston lifestyle, I can truly say that my roots continue to provide wings of 5 generations of family; great grandparents, grandparents, parents, myself and my children. From my paternal side my father, Librado Soto, was first generation from Guanajuato, Mexico. He spent his youth in the fields farming beets on the family ranch and attending school in Wyoming. He left school to join the US Army serving 7 years in Germany, then reenlisted in the US Navy of which he retired after 21 years bringing his military communications skill set to the Livingston Telephone Company to continue to raise his children with his wife, my mother Charla Soto. On my maternal side my mother was a second generation of immigrants from Germany and Italy. My great grandparents came and settled in Livingston as farmers and mechanics while raising their children who were all graduates of Livingston High School; my grandmother was Class of 1937, my mother Class of 1955, myself Class of 1988, and my children Class of 2011, 2018, 2019, 2022, 2024 and 2028. My passion is in Livingston, and what I can accomplish on the broader scale of Merced County will bring resources, innovative ideas, and a connectedness throughout our region so that we level the playing field of our hardest and predominant working class in agriculture.
I am currently in education on a temporary position to provide junior high students with a support system to assist them with their needs throughout the “shut down” due to Covid-19. I have been in an educational role for nearly 30 years in various capacities-classroom teacher, supervisor or director as well as grade levels-preschool to include infants and toddlers through to adult school. I was also reelected for a 4 year Council seat for the City of Livingston. I consider this honor as an opportunity to help grow Livingston’s economy as well as develop her infrastructure utilizing our farming industry and creating the potential of opportunity and pride for small businesses.
Among my personal interests, values and passions encompasses my whole life where my parents raised me through their roles in Livingston to serve others and love the community. I am a Lifetime Member of the Veterans of Foriegn War Auxiliary #8327, member of Livingston Lions Club, Livingston Youth Football and Cheer Organization Board Secretary, coordinator of the Miss Independence Scholarship Program, chaired various events such as the Livingston 4th of July Festival and provided numerous volunteer hours to provide my hometown with different venues to promote businesses thus, maximizing profits for owners or stakeholders while maintaining social responsibility for local economy.
Elishah Rebekah Perez, Stylist at Bella Rose Skin Studio Salon
Born in Atwater, CA on the Castle Air Force Base however grew up in Merced. I have been a dedicated independent self-employed worker since 2016 in the beauty industry. I started joining service clubs to give back to my community, then branched off to do community relations as well as finding a permanent home at Bella Rose Skin Studio Salon. I am extremely involved in my community and am a part of Atwater Rotary and Historic Downtown Atwater Clubs. I enjoy spending time with my family and engaging in outdoor activities like hiking, jogging, biking. I also excel in creating special events for nonprofit organizations and to help make our community grow.
Bryan Jackson is a local Public Relations and Marketing executive for Pearl Family Dentistry. He has over 7 years of marketing experience, is currently continuing his education in management, and is passionate about seeing local businesses succeed.
“Joining the Merced Hispanic Chamber of Commerce simply opened another door for me to assist our community in a more structured and focused manner no matter what shape that takes. My goal is to find local businesses who are just starting, or currently struggling, and give them the boost they need to thrive and be successful. This is only possible through the connections from the MHCC and their community driven team.”
My name is Daisy Aleman, the Branch Manager at Farmers Insurance Federal Credit Union. I started with FIGFCU in 2004 as a Loan Technician and was able to grow within the Credit Union from a Loan Tech to a Lead Branch Counselor in 5 years. In 2010 I was offered the Branch Manager Position and oversee the OKC Branch, the Bellevue WA Branch, and the Merced Branch.
I was born and raised in Los Angeles, CA. I moved to Merced in 1995 shortly after the Northridge earthquake. I worked at Bank of America for 5 years as a Teller then after, I was recruited to work at the Merced Manor (Psychiatric Facility) as a Trust Accountant for 96 patients for 3 years. I am a proud mother of 3 girls and a grandmother of a beautiful girl and soon to be a grandmother to a handsome boy. My Parents are from Zacatecas, MX. I am the middle child of 3. A fun fact about myself, I lived in Tijuana for 1 year. In that 1 year I learned to speak, write, and read Spanish fluently. I learned more than I knew about my culture and embraced it with my children.
I am excited to be part of the MCHCC’s Board of Directors and looking forward to helping businesses succeed in Merced
Adrian Buitron BoadaUniversity of California, Merced
Maria LuisUniversity of California, Merced
Lupita CarranzaUniversity of California, Merced
Fernando FloresMerced College / Milan Institute
Joel SalcidoMerced Unified High School District
Adrian Buitron Boada
I was born and raised in Ecuador, South America, but I moved to Los Angeles at the age of sixteen to continue with my educational goals. Currently, I pursue Mechanical Engineering with a minor in Management Analytics and Decision-Making at the University of California, Merced.
I am passionate about helping others and forming a support system for people who need it the most. I am the founder of the Dreamers Support College Link, which is a mentorship program for high school students from low-income and immigrant families in Merced.
I will soon launch my own business just like my grandparents and my dad and mom did. My background and values brought me to serve as an ambassador in the chamber to ensure the success of every event and help the administration achieve its goals. This in order to help businesses in Merced and beyond to grow and form a better future for the community; for all.
In the future, I plan to grow my company and center on big issues affecting humanity through aerospace engineering and technology. I enjoy connecting people and resources, while I focus on making a positive impact in the world.
Lupita was born and raised in Modesto, CA. She is an experienced Director of External Relations with a demonstrated history of working in the higher education industry. Skilled in communication, teamwork, leadership, marketing, and social media. Strong community and social services professional currently attending University of California, Merced pursuing a double major in Management and Business Economics, and Psychology.
Lupita is passionate about helping others and striving for new challenges. After she obtains her bachelor’s degree, she plans to pursue a career in public relations and marketing communications while starting her own non-profit organization to support adolescents undergoing of an eating disorder. Lupita believes her experience and ambition have brought her to be an ambassador for the Hispanic Chamber to support local businesses in Merced and build a strong community of leaders.
Manuel Garcia Salas
Juan joined the Hispanic Chamber back in 2016 as Board of Directors, Past President 2019 – 2020 and now serves as Ex-Officio of the Merced County Hispanic Chamber of Commerce.
He is very passionate about business development, community engagement, youth development, career development, event planning and most importantly seeing people smile. He brings enthusiasm, laughter, and an optimistic approach to the Hispanic Chamber and all its membership. He most definitely enjoys connecting with new and existing businesses and seeing them prosper.
Juan moved to the City of Merced in 2008 and obtained his B.A.( Economics) from the University of California, Merced. He currently manages the day-to-day operations of the Welcome Center as the Welcome Center Coordinator at the University of California, Merced for the Office of Admissions. Visit the tours page to schedule a visit.
Juan Román, Ex-Officio