Executive Board of Directors
Juan RomanVice President
Alicia De Los SantosTreasurer
Rene currently serves as President of Merced County Hispanic Chamber of Commerce. He oversees and manages operations in all aspects of events, public outreach and serves as an Associate Senior Planner at San Joaquin Regional Rail Commission.
He joined the MCHCC to help local business grow and prosper in the community.
He is the owner of two Avis/Budget car/truck rental locations in Merced, CA. Successfully opened since 2007.
Juan joined the Hispanic Chamber back in 2016 as Board of Directors and now serves as Vice President of the Merced County Hispanic Chamber of Commerce. He oversees and manages the operations of the Chamber in all aspects alongside the President from the planning of events, community outreach, and more. He is very passionate about community engagement, youth development, career development, event planning and most importantly seeing people smile. He brings enthusiasm, laughter, and an optimistic approach to the Chamber and all its membership. He most definitely enjoys connecting with new and existing businesses and seeing them prosper.
Juan moved to the City of Merced in 2008 and obtained his B.A.( Economics/Mathematics) from the University of California, Merced. He currently serves as the Career Services Coordinator at Milan Institute – Merced Campus helping students/graduates with externship/employment opportunities. On his spare time, he enjoys spending time with friends Zumba dancing, hosting BBQ gatherings, … list goes on but most importantly enjoying life one day at a time.
Alicia De Los Santos
Born and raised in the City of Merced Alicia attended Merced High School and received a BA in Business Administration with a concentration in accounting from CSU Stanislaus. Currently, she is a Senior Accountant with Golden Valley Health Center. She also works as a bookkeeper for two local non-profits. Alicia is currently serving as the president of Kiwanis of Greater Merced Kiddieland. In her free time, she enjoys taking boxing, dance and painting classes.
Annissa Fragoso is a Farmers Agency Owner located at 527 W Main Street, Merced Ca. She began her career with Farmers Insurance in 2012 and overall insurance experience as an insurance professional for 13 years. She has been a Board of Director for approximately 3 years with the Merced County Hispanic Chamber of Commerce.
Annissa’s greatest joy with the Hispanic Chamber has been watching the facial expressions of new business owners, who come to the chamber for their ribbon cutting. Seeing their expressions of pride is an amazing experience to witness over and over. Their excitement and enthusiasm keep her driven as she never wants to lose the same excitement in her own business. Her second achievement has been chairing the 5K Cowboy/Vaquero Run. For 2 years in a row, the Hispanic Chamber’s event has helped keep the scholarship foundation funded for Merced County graduating seniors.
Annissa has lived in the community of Merced for over 22 years. She came from Tracy, CA where she was born and raised. She is looking forward to being a grandmother and hopes for the future is that she can continue to give back to her community and to be remembered for her love and generosity for all humanity.
Board of Directors
Diana Odom GunnMarketing Manager | San Joaquin Drug
Lupe Rubalcava JrProgram Manager | Human Services Agency
Norma HernandezLife Insurance Specialist | AAA
Karla Narváez-Flores, MBATeacher | MCOE
Maida MirandaOwner | Minuteman Press, Merced
Elizabeth GuzmanStaff | El Tlahualil Restaurant
Ashley SmithProduction Specialist | Cardinal Financial
Diana Odom Gunn joined the MCHCC Board in 2017, representing San Joaquin Drug in rural Planada. San Joaquin Drug is an independent, family-owned, full-service pharmacy which values community engagement. Diana volunteers to improve the quality of life in Merced County. In her spare time, she is a citizen astronomer, always watching the night skies to find something new.
Lupe Rubalcava Jr
Norma currently works as a life insurance specialist for AAA Insurance providing families lifelong security. She has worked at Devon’s Jewelers since 1995 and has years of customer service, sales, and leadership experience.
She is excited to contribute to the Hispanic Chamber’s mission of empowering local business with the tools and knowledge to succeed in the community.
Karla Narváez-Flores, MBA
Maida is the owner of Minuteman Press, Merced – a full service printing, marketing, and design center. MMP Merced is an independently owned and operated family business; she works alongside her son Josh who is the Graphic Designer/Production Specialist. Minuteman Press, Merced was chosen by the Merced County Hispanic Chamber as their Business/Member of the Year in 2018.
Maida is excited to be a part of MCHCC’s Board of Directors and is looking forward to helping other businesses thrive in Merced.
Ashley Smith is the newest member of MCHCC appointed in April 2019. She is passionate about business development and specializes in social media marketing.
Ashley is from the Merced community, graduating from Merced High in 2012. She went on to further her education while playing Division 1 softball and earned her Bachelors of Science in Social Science from Portland State University in 2016. Since her return home she has worked in real estate finance and is currently a production specialist with Cardinal Financial.
Ashley loves her home city of Merced and looks forward to giving back to her community. Currently involved with Restore Merced an incredible non- profit organization that hopes to achieve their goal of “ Merced residents experience spiritual, social, and economic flourishing through the demonstration of Christ’s love.”
Elena joined the Merced County Hispanic Chamber of Commerce in late December 2017. She currently oversees daily managerial tasks in the Chamber’s Office along with being the point of contact for board members, new members, chamber events and so much more! Elena is the go-to person whenever a task needs to be completed or started. She has an extensive background in Hospitality, Office Management, and Community Relations.
Elena was born and raised in Madera, CA and moved to Merced in late 2014 to be closer to her fiancée and push her Marketing Career further. In her spare time, she can be found fishing on one of the many local lakes in her 1983 Ranger Bass boat with her fiancée and father-in-law in tow or hanging out at home with her family. She also travels quite often, her next planned trip will be to Enumclaw, WA to visit her bother, sister-in-law, nieces, and nephew. She is the proud cat-mom to an all-black long haired cat name Cruella.